Top Reads of the Week- Take Note

Researching, reading and writing- this is my life and I wouldn’t change it. Occasionally, I’ll stumble upon reads that are too insightful not to share, so here you are, grab a cuppa and take notes.

  1. BRW- reinforcing the need for quality content (now this is what I want to see!)      http://goo.gl/HSdkel
  2. Startup Smart’s take on the social media news fresh-to-biz business owners must be aware of http://goo.gl/Vpyxip
  3. Ruby Connection present some noteworthy legal points as to how and what you share on social media http://goo.gl/AQsm7R
  4. Insurance Business Online explore the potentially harmful effects of ignoring social media as a business owner http://goo.gl/LT7VYA
  5. Unashamedly Creative take aim at which business owners have taken over which social media platforms http://goo.gl/Vu1YnG (I don’t necessarily agree with the idea of ditching Facebook just yet, but I’ll let you form your own opinion of course……)

What have you been researching this week? I’m always keen to read and share articles that I think will assist others in the journey we are all sharing.

Which social media platforms work best for you? Which are your favourites and why? Which are more suited to your personal and professional endeavours?

 

Stay tuned this week for my take on where social media interest is headed in the coming months……

 

Lauren Jeffery

Little Red Writing Solutions

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Send me an email lauren.jeffery@live.com.au

Giving Your Word Some Nerd

Give Your Word Some Nerd- The Importance of Quality Content in Business

 

Content is just a mash of business buzz words right? No. Not just. Your business content is the words you use to convey messages, inform, educate and communicate in your business, whether this is with other business owners or with actual/potential clients. Content marketing is just advertising right? No. There are so many ways to convey business messages through text and images. Anything text you create and attach to your brand reflects on you and how you operate in business.

Content comes in all forms in business

Content comes in all forms in business

 

The good, the bad and the ugly in content is easily definable. Good content inspires. It appeals to readers to read more, think and act. Gary Bencivenga (copywrite extraordinaire) once said “effective content is salesmanship in print”. Bad content is what makes you look like just a salesperson. And with all the effort you put into your products and service, that’s not who you are.

With all the interesting information on the Internet, no one is going to want to read an article that just lists all the benefits of your products or business (http://smallbiztrends.com/2013/12/create-engaging-content.html)

 So once you drop the sales act, stick to pure and simple. Clever content can often backfire and your messages will definitely be lost on your clients. Either that or they will look elsewhere for a business which has got hot-to-trot content.

Clear, concise content is the key. You will appeal to a wider audience if your voice reflects the needs of a more diverse group of clients. Many business gurus speak of the “feature versus benefit” debate on how to brag about your business. Personally, I prefer to speak of the features of a business so potential clients understand what you are about, rather than rampaging into the benefits of engaging with your business and missing the core messages you want people to remember. Benefit-speak can lead you into sales pitches. Remember to avoid those yeah?

Making your words work hard for your business- that's what TOP CONTENT is

Making your words work hard for your business- that’s what TOP CONTENT is

Engagement, especially in terms of social media management, is the way to grow your brand (a type of product or service delivered by a particular company under a specific name) and having more people interested in your business. Clients will respect the time you take to get your business content right. Make sure the voice you use is honest and respectful. Personal stories also help in conveying your business brand to the public. And always remember that a desire for a product or service can’t be fabricated.

Quality content will educate your clients and provide insight to potential clients. This can increase lead generation as clients will recognise the value in knowing you and seeing your can’t-live-without business unfold before their eyes.

A determining factor in deciding whether to use a copywriter these days in business is time. Do you have enough time to get your content right? What is “right” for you and more importantly, for your client base? Do you make time or are you unmotivated and don’t see it as a priority? It really needs to be a priority. Simple content errors can turn literally hundreds of potential leads away if they are paying attention to you.

Errors errors everywhere- gulp

Errors errors everywhere- gulp

Copywriters are more than a “hired pen”. We get stuff done because it is our job to do so. Our motivation and inspiration to write is the heart of our business so if you lack any one of these, saving you time is a big BIG deal. Time is something you don’t ever get back so why not use it to work in your business, rather than on it?

So to end, here is the Little Red Mini Checklist for creating SUPERSTAR content (or the beginnings of):

  1. Research to cure your writer’s block (self-directed learning is compulsory if you want to succeed in small business);
  2. Edit and proof read (many times, and then ask someone else to critique your bulkier writings);
  3. Describe well, create pictures in the minds of your readers, don’t be too wordy and stay focused (clients should be able to feel why they can’t go on without learning more about your product or service);
  4. Show your personality (remember, honesty is the best policy in everything you do and your personality in business is what makes it unique); and
  5. Write for your target audience and speak their language-  don’t waffle or baffle!

Can you add to this check list?

Little Red- Creating, Thinking, Writing, Living

Little Red- Creating, Thinking, Writing, Living

 

www.lrwsolutions.net

www.facebook.com/LRWSolutions

lauren@littleredwritingsolutions.com.au

0432-394-391

100 Cures for Blogger’s Block- Part 2!

100 Cures for Writer’s Block_2

Get those creative thought flowing with the second part of Little Red’s 100 Cures for Blogger’s Block and click on the above link to download your copy today

How we can add to this list?

Little Red’s Top Ten Text Tips for Small Business

  1. Make your point quickly and move on
  2. Know your grammatical rules- know the difference between nouns and verbs
  3. Become friends with spell check
  4. For every sentence you write, write it only once. then proof read it twice.
  5. Switch it up between formal, semi-formal and informal language
  6. Make sure your words have a purpose and encourage the reader to act
  7. Use logic- simplicity, structure
  8. Your text should be easy to read, thanks to bullet points, headings and paragraphs
  9. Did I mention proof reading? Proof read for a third and final time
  10. If you can’t get it right, hire someone who can.

Check out Little Red Writing Solutions on Facebook http://www.facebook.com/LRWSolutions

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Captivating your Consumers with Clever Content- a Little Red How-To

Business Content Explained

(plus my two noisy dogs make a background appearance- don’t mind them, just doing their jobs fighting backyard canine crime!)

Little Red & Her Research- I’ll Show You Mine if You Show Me Yours

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This weekend in particular, I am focusing on learning more about content marketing specific to small business and copy writing, copy writing with SEO in mind ( can never know enough about this, there are new scholarly articles out daily!), the chances of creating a viral post and B2B versus B2C. My short-term research goals are to:

  • learn at least 5 new words a day (which I’m achieving 5 times over each day)
  • spend 2 hours or more researching anything small business, copy writing and marketing EACH DAY (and yes, I am keeping copious notes to prove I am also achieving this goal)
    • I love a good researching session!
  • to get some responses from my readers about what they are keen to research and learn more about and where their best resources (that they are willing to make public knowledge) are hiding in the digi-sphere
  • to create a list of resources for small business on this blog, which we can all share and update as needed- what do you say to that?

 

Where are your great sources of rich, abundant streams of useful information?

I’d love to know where you go to find what you are looking for in terms of new information for your small business, your blog or your latest project at home. I use social media, scholarly articles and print media. As well as word from industry professionals and friends/family in business.

Comment on this post if you have anything research-related that you’d like to share. Let’s collaborate and elaborate!

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(Image courtesy of emergentbydesign.com)

LEJ