Top Reads of the Week- Take Note

Researching, reading and writing- this is my life and I wouldn’t change it. Occasionally, I’ll stumble upon reads that are too insightful not to share, so here you are, grab a cuppa and take notes.

  1. BRW- reinforcing the need for quality content (now this is what I want to see!)      http://goo.gl/HSdkel
  2. Startup Smart’s take on the social media news fresh-to-biz business owners must be aware of http://goo.gl/Vpyxip
  3. Ruby Connection present some noteworthy legal points as to how and what you share on social media http://goo.gl/AQsm7R
  4. Insurance Business Online explore the potentially harmful effects of ignoring social media as a business owner http://goo.gl/LT7VYA
  5. Unashamedly Creative take aim at which business owners have taken over which social media platforms http://goo.gl/Vu1YnG (I don’t necessarily agree with the idea of ditching Facebook just yet, but I’ll let you form your own opinion of course……)

What have you been researching this week? I’m always keen to read and share articles that I think will assist others in the journey we are all sharing.

Which social media platforms work best for you? Which are your favourites and why? Which are more suited to your personal and professional endeavours?

 

Stay tuned this week for my take on where social media interest is headed in the coming months……

 

Lauren Jeffery

Little Red Writing Solutions

Follow me on Facebook

Tweet me

Send me an email lauren.jeffery@live.com.au

Giving Your Word Some Nerd

Give Your Word Some Nerd- The Importance of Quality Content in Business

 

Content is just a mash of business buzz words right? No. Not just. Your business content is the words you use to convey messages, inform, educate and communicate in your business, whether this is with other business owners or with actual/potential clients. Content marketing is just advertising right? No. There are so many ways to convey business messages through text and images. Anything text you create and attach to your brand reflects on you and how you operate in business.

Content comes in all forms in business

Content comes in all forms in business

 

The good, the bad and the ugly in content is easily definable. Good content inspires. It appeals to readers to read more, think and act. Gary Bencivenga (copywrite extraordinaire) once said “effective content is salesmanship in print”. Bad content is what makes you look like just a salesperson. And with all the effort you put into your products and service, that’s not who you are.

With all the interesting information on the Internet, no one is going to want to read an article that just lists all the benefits of your products or business (http://smallbiztrends.com/2013/12/create-engaging-content.html)

 So once you drop the sales act, stick to pure and simple. Clever content can often backfire and your messages will definitely be lost on your clients. Either that or they will look elsewhere for a business which has got hot-to-trot content.

Clear, concise content is the key. You will appeal to a wider audience if your voice reflects the needs of a more diverse group of clients. Many business gurus speak of the “feature versus benefit” debate on how to brag about your business. Personally, I prefer to speak of the features of a business so potential clients understand what you are about, rather than rampaging into the benefits of engaging with your business and missing the core messages you want people to remember. Benefit-speak can lead you into sales pitches. Remember to avoid those yeah?

Making your words work hard for your business- that's what TOP CONTENT is

Making your words work hard for your business- that’s what TOP CONTENT is

Engagement, especially in terms of social media management, is the way to grow your brand (a type of product or service delivered by a particular company under a specific name) and having more people interested in your business. Clients will respect the time you take to get your business content right. Make sure the voice you use is honest and respectful. Personal stories also help in conveying your business brand to the public. And always remember that a desire for a product or service can’t be fabricated.

Quality content will educate your clients and provide insight to potential clients. This can increase lead generation as clients will recognise the value in knowing you and seeing your can’t-live-without business unfold before their eyes.

A determining factor in deciding whether to use a copywriter these days in business is time. Do you have enough time to get your content right? What is “right” for you and more importantly, for your client base? Do you make time or are you unmotivated and don’t see it as a priority? It really needs to be a priority. Simple content errors can turn literally hundreds of potential leads away if they are paying attention to you.

Errors errors everywhere- gulp

Errors errors everywhere- gulp

Copywriters are more than a “hired pen”. We get stuff done because it is our job to do so. Our motivation and inspiration to write is the heart of our business so if you lack any one of these, saving you time is a big BIG deal. Time is something you don’t ever get back so why not use it to work in your business, rather than on it?

So to end, here is the Little Red Mini Checklist for creating SUPERSTAR content (or the beginnings of):

  1. Research to cure your writer’s block (self-directed learning is compulsory if you want to succeed in small business);
  2. Edit and proof read (many times, and then ask someone else to critique your bulkier writings);
  3. Describe well, create pictures in the minds of your readers, don’t be too wordy and stay focused (clients should be able to feel why they can’t go on without learning more about your product or service);
  4. Show your personality (remember, honesty is the best policy in everything you do and your personality in business is what makes it unique); and
  5. Write for your target audience and speak their language-  don’t waffle or baffle!

Can you add to this check list?

Little Red- Creating, Thinking, Writing, Living

Little Red- Creating, Thinking, Writing, Living

 

www.lrwsolutions.net

www.facebook.com/LRWSolutions

lauren@littleredwritingsolutions.com.au

0432-394-391

5 Things Your Business Needs This Year

1. A speedy, crisply elegant website designed with an easy-to-use shopping cart, blog plugin and examples of your work

2. A finely articulated collection of branding images and messages

3. A variety of easy to access, regularly updated social media platforms that are INDUSTRY APPROPRIATE

4. A voice on current issues, trends and the future of your chosen industry

5. Creative, informative and unique content in all aspects of your business!

If It Doesn’t Challenge You, It Doesn’t Change You

I’ve been on an extended break from Little Red Writing Solutions to focus on my family commitments over the Christmas and New Year period. It has been wonderful to just be with my children and my husband and to be able to just relax and have fun without any major planning.

In the back of my mind however, I have been going over and over what heading back to “work work” will mean for me. I write during the night when my children are asleep and I have a part-time day job which keeps me more than occupied.

But soon, my contract will end and I’ll need to find more “work work”. You may or may not know that I am a Registered Nurse and was working in Surgical Nursing until I went on Maternity Leave to have my daughter in December of 2012. Alongside writing. Then in April of last year, my Mother passed away unexpectedly and my whole career vision started to shift. I couldn’t go back to Nursing out of fear of breaking down in front of patients. I couldn’t face introducing myself to a patient with the same name as my Mother. I was frightened to leave my children to go and care for other families when I needed to be around them so badly. So it was with this sudden change of heart that I decided to let myself look into other options, without feeling “guilty” for leaving Nursing.

I made the decision to take on a temporary contract at a hospital I was very familiar with, just so I could work, heal and have the time I desperately wanted with my young children. The job has been wonderful. I’ve really enjoyed it and still have a few months left.

In the meantime, as I continue to write for Little Red part-time, I’ve happily and proudly come to a conclusion. With my extensive public health care experience and my profound passion in the areas of grief and bereavement, depressive illness, anxiety and panic disorders and mental illness, I can happily announce I’ve been accepted into a Masters in Psychology program.

I needed to take greater responsibility for my long-term happiness and for the future of my family and believe that this path in life is for me. So with this career change, so changes the rest of my life! I haven’t left Nursing behind yet and I’m not sure if I ever will, but for now, I’m putting all my (spare) energy into this new program, combined with Little Red.

Little Red will continue on as normal (refer to my Facebook page for opening hours and the product/ service listing), I just needed to share my good news.

Cannot wait for these new challenges to test every inch of me!

Lauren @LittleRed

How are you going?

Image

Are you sticking to your New Year’s Resolutions? Have you broken any of your new rules not even two weeks in?

I must admit I’ve only been following mine loosely but I can say I’m feeling GREAT!

It’s hard to stick to new rules when you’re used to your old, bad, unhealthy habits. But anything worth it is worth working hard for.

Good luck to you all and I hope you are enjoying the new challenges 2014 is bringing into your life

 

Lauren @LittleRed

My Declaration of Intention

Image

this year i will ENJOY EVERY MOMENT

i will let go of WORDS, ACTIONS AND OBJECTS THAT DON’T MATTER

& i will embrace MY CREATIVITY

i will honor  MY FAMILY, MY PARENTS AND MY DESIRE TO LIVE A LONG, HAPPY, HEALTHY AND FULFILLING LIFE

& love my LIFE IN GENERAL

i will stand up and share my VOICE AND MIND with the world

& most importantly:

THIS YEAR I WILL REMEMBER THAT I AM LOVED AND I AM ENOUGH.

 

What do you declare?