5 Things Your Business Needs This Year

1. A speedy, crisply elegant website designed with an easy-to-use shopping cart, blog plugin and examples of your work

2. A finely articulated collection of branding images and messages

3. A variety of easy to access, regularly updated social media platforms that are INDUSTRY APPROPRIATE

4. A voice on current issues, trends and the future of your chosen industry

5. Creative, informative and unique content in all aspects of your business!

You’ll Have My Business IF…..

I’m sure all you small business owners out there post on your social media pages about why your product and services are IT and a BIT. You may do this regularly.

You’re cutting edge. You provide something you believe no one else is. You’re the only {insert cool business product here} seller in {insert small town or bustling metropolis here}. You know what your target market wants and why they need you RIGHT NOW.

You spend a lot of time marketing your service and your products in the hope that someone or a group of someones will engage with you. And we all know what engagement leads to. Number one? Strengthened relationships. Number two? Sales.

I like to be different and take a walk on the weird side every now and then. So this is what I’m proposing. Think about how much time you spend selling yourself and your products {which, as a rule in the social media scene, shouldn’t be all that much or often} and now spend half that time researching which businesses you WANT to engage with. Sales are sales, if you are that desperate.  Focusing on which businesses you can work with can strengthen your brand and build your business character. Think back to your target market. Does that need to change? Has it evolved with your business planning? Have your business goals changed? Of all the clients you have provided a service to or sold products to, which have you really remembered?

Whichever industry, field, market etc you’re in, there will be top business owners, mediocre business owners, rubbish business owners and THE GREATEST BUSINESS OWNERS {just to emphasise the point}. Choose the ones you want to engage with wisely. Make your relationships work for you. You do it in your personal lives- you have family and friends who support you and love you, are there for you when you need it. So do it in business. Find those awesome businesses that can give you EXACTLY what you are after. Don’t just settle.

Branding after all is building. Build your name, your business reputation, your service, your products and your research skills. Make communication, documentation and RELATIONSHIPS your number one priorities. Think about who you engage with. That might seem sensible and also a bit strange of me to say. But when you take the Facebook Networking “Like for Like” scenario of engagement between businesses, thinking about who you are engaging with doesn’t always come to mind. You like their page, they like yours.

Then what? You get their news feed items straight to yours and vice versa. But do you really need to know what is happening with those body wraps that claim to reduce your waistline in just a matter of days if you are an accountant? Do you need to know which baby hair accessories are on sale for Christmas if you are single, a male and running an online marketing page?

Be wise and be weary. Get the most out of your networking and marketing by choosing wisely who you will share your business time with and also those will be share in your business dealings. Your business is precious and a valuable asset in your life, whether you are making dream dollars or not. You have started your business for a reason and that reason is as important today as it was the day you started working on your vision. Business relationships are a two-way street, like any relationship.

Give and take. It’s not always about how your business can work to make sales for you, it’s also about how other businesses can help yours to flourish. How can you help someone else in their small business adventures? You will learn from other great business owners, it shouldn’t always be about what you can sell or what they can buy.

Make this a rule- You’ll have my business IF we will both grow from the experience. Appreciate each other’s experience, background and knowledge. Quick sales don’t help you grow. Well, maybe a few dozen or a few hundred do, over time. But just try it. Time and money will be saved and your brand will be strengthened.

Lauren @LittleRed

Captivating your Consumers with Clever Content- a Little Red How-To

Business Content Explained

(plus my two noisy dogs make a background appearance- don’t mind them, just doing their jobs fighting backyard canine crime!)

Little Red’s Suggestion Page- Is There Something You Need To Say?

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(Image courtesy of ww.letusinsureyou.com)

Do you have some constructive feedback for Little Red Writing Solutions? Would you like to see a specific post or series of posts in the near future from Little Red? Is there a style of writing for your business that you’d like to get some help with?

If you have a suggestion on how I can improve my work, my customer service or if you’d like to give me a thumbs up (which is always appreciated), please comment on this post. Please use appropriate language and remember that abuse will not be tolerated, as it shouldn’t be anywhere.

This Small Business Mum thanks you from the bottom of her heart

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